Rachel Blindauer as Creative Director in Commercial Projects

Rachel Blindauer as Creative Director in Commercial Projects

by | Sep 28, 2023 | Commercial, Highlight 2, Interior Design

In the world of development, the role of an interior designer as a creative director should not be underestimated. Expertise in aesthetics, marketing, and finishes brings a unique perspective that enhances the overall success of a project. This article will explore why collaboration with interior designers is essential for professionals in the fields of real estate investment, building, and development, and how this collaboration positively impacts the outcome.

EXPERTISE IN AESTHETICS

Interior designers possess a keen eye for aesthetics, enabling them to create visually stunning spaces that align with the project’s vision. By working closely with developers, they can help transform an ordinary project into an extraordinary one. Their understanding of color theory, spatial planning, and material selection ensures that every element harmonizes seamlessly.

BRANDING REINFORCEMENT

Collaborating with an interior designer/creative director like Rachel Blindauer allows developers to strengthen their brand identity throughout the project. Having a creative director ensures that the design elements reflect the quality and story of the brand. Through careful overseeing of photos, graphic design, website, sales brochures, 3D modeling, finishes, furniture, and lighting, the interior designer can create a cohesive and memorable experience for potential buyers or tenants, reinforcing a developer/builder’s branding and perception of quality.

ENHANCED FINISHES AND DETAILS

Attention to detail is crucial for the success of any development project, and interior designers excel in this aspect. With their knowledge of the latest trends, finishes, and materials, they can add the perfect finishing touches that elevate the project’s overall quality. From luxurious fixtures to unique textures, their expertise ensures that every aspect of the design is refined and exquisite.

MAXIMIZING MARKET APPEAL

By collaborating with an interior designer, developers can enhance the market appeal of their projects. A creative director understands the target demographic and can tailor the design to cater to their preferences, ultimately attracting potential buyers or tenants. The interior designer’s ability to create aspirational spaces that evoke positive emotions and a sense of connection can significantly impact the project’s success in a competitive market.

CASE STUDY: 332 COCOANUT CONDOMINIUM

As an example, let’s take a look at 332 Cocoanut, a luxury condo located in Downtown Sarasota. Rachel Blindauer played multiple roles in this project, working as an interior consultant on the overall project, designing model units, and providing 3D renderings for the interior and exterior design. Rachel also art directed and managed wayfinding, the website, and assisted in creating marketing materials. Working with the architectural design from DSDG architects, Rachel Blindauer’s design firm collaborated on the exteriors, pool deck, furniture, and common areas for the building. Inspired by the pristine white sands of the local beaches, the pool deck and lounge were clad in warm white and wood, enhanced by tropical plants. Rachel Blindauer also installed the latest smart home products, such as Ecobee Smart Thermostats, USB/Lightning outlets, and a Samsung Smart Fridge.

In conclusion, the collaboration between developers, real estate investors, builders, and interior designers as the creative director is of utmost importance. By leveraging their expertise in aesthetics, branding, and finishes, interior designers bring a unique perspective to development projects. Through their creative direction, they enhance the overall appeal, marketability, and success of a project. Embracing this collaboration is a strategic decision that ensures a project stands out.

Take the first step towards creating your dream space. If you are a couple with multiple homes looking for a decorator near you, a hotelier doing a redesign, or a developer looking for top-notch interior design services near you, Rachel Blindauer and her team are here to bring your vision to life. With our wealth of experience and expertise, we can create stunning and functional spaces that exceed your expectations and bring you to a new height of design and sophistication.

Get Started Today

Let Rachel Blindauer help you think through your project starting with a complimentary consultation.
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The Ceiling is the Fifth Wall

The Ceiling is the Fifth Wall

by | Jul 27, 2019 | Commercial, Interior Design, Residential

I have a thousand things going through my head every time I walk into a space. I first look at the way everything is and then in my head visualize changes and adjustments that I would do to improve functionality, aesthetics, comfort and marketability (in the case of a commercial space). I see the possibilities and look past what is there. So next time you see me walk into a space and I zone out looking at the walls, touching wood finishes and inspecting table heights you’ll know what I’m doing.

Given that constant analysis I do, I find that most people forget to even think about the ceiling. In the 16th century designers always heavily considered the design of every wall including the ceiling. Think about it, how boring would the Sistine Chapel be without the designer requesting Michelangelo do the ceiling?

Next time you look at a naked ceiling ask yourself:

Could you add something to improve the architectural interest?

  • Board and batten or plaster work can add texture and depth.
  • You can create focal points by adding ceiling medallions and visually impactful lighting like chandeliers!

How can you bring more color onto the ceiling with paint?

  • If your space is monochrome you can paint your ceiling to match the color to create a cohesive look.
  • Dark ceilings create more intimate spaces (many restaurants do this).
  • A mid-tone color makes a great monochromatic statement when paired with accents of that color around the whole room.
  • Bedrooms are a great place to use a pale painted ceiling.
  • You can also create the illusion of a higher ceiling by doing a light ceiling and dark walls.

Is there a design that you could paint/wallpaper/upholster on to the ceiling?

  • Painting a design or using wallpaper on the ceiling adds a unique visual element to a room.

  • Incorporating a unique design or choosing a wallpaper that resonates with your taste allows you to infuse your personality into the living space.

Take the first step towards creating your dream space. Weather you are a couple with multiple homes looking for a decorator near you, a hotelier doing a redesign, or a developer looking for top-notch interior design services near you, Rachel Blindauer and her team are here to bring your vision to life. With our wealth of experience and expertise, we can create stunning and functional spaces that exceed your expectations and bring you to a new height of design and sophistication.

GET STARTED TODAY

Let Rachel Blindauer help you think through your project starting with a complimentary consultation.

NEW CLIENT INQUIRIES

SOMETHING FOR EVERYONE

Rachel’s curated collection of furniture, decor, and kitchen items accessible through Amazon.

RACHEL BLINDAUER'S AMAZON STOREFRONT