Rachel Blindauer
St. Louis Boutique Hotel Design & Branding | Rachel Blindauer

St. Louis Boutique Hotel Design & Branding | Rachel Blindauer

by | Apr 1, 2025 | Interior Design

Looking for a luxury boutique hotel interior designer in St. Louis or beyond? At Rachel Blindauer, we specialize in creating immersive, brand-aligned hotel interiors that captivate guests and elevate ROI. From full-service hotel renovations to branded signature suites and sensory guest experiences, we help boutique properties stand apart with design that feels effortless, curated, and unforgettable.

When a Hotel Becomes the Destination

A boutique hotel succeeds not by scale—but by soul.

In a world of templated luxury and indistinguishable lobbies, the true boutique experience stands apart: it evokes, it surprises, it lingers. And increasingly, it is the interior—the light against the wall, the materials that tell a story, the quiet choreography of arrival—that defines whether a property is simply visited… or remembered.

At Rachel Blindauer, we transform spaces into fully realized sensory experiences. From spatial design to visual identity, we craft immersive environments where beauty is not just seen—it’s felt.

Why Boutique Hotels Choose Rachel Blindauer

Designing for the hospitality industry requires more than good taste. It demands strategic clarity, narrative thinking, and an obsessive attention to emotional resonance.

Luxury Interior Expertise

With a background in high-end residential, commercial, and yacht interiors, our studio brings a level of refinement that translates seamlessly to boutique hospitality.

Brand-Centric Design

Every space begins with the story. We align interiors with the hotel’s distinct personality—ensuring that each touchpoint reinforces a singular, unforgettable brand.

Elevated Guest Experience

From the texture of the linens to the lighting in the spa, we design with the guest’s senses in mind—enhancing comfort, encouraging connection, and deepening loyalty.

Market Positioning that Performs

Design is your first impression—and your strongest differentiator. Hotels with compelling environments command higher nightly rates, increased press visibility, and greater direct bookings.

Our Signature Services for Boutique Hotels in St. Louis and Beyond

1. Full-Service Interior Design & Renovation

We oversee comprehensive transformations—reimagining lobbies, suites, restaurants, spas, and rooftop lounges.
From initial concept to final installation, our design process includes:

  • Space planning with flow and function at the core
  • Curated selections of furniture, textiles, lighting, and custom decor
  • FF&E procurement tailored to your property’s needs and narrative
  • Bespoke statement pieces that distinguish your hotel in a competitive market

Explore our full-service interior design process to see how we guide hospitality transformations from blueprint to final flourish.

2. Branded Partnerships & Signature Suites

Design becomes aspirational when it becomes personal.

    • Launch a “Rachel Blindauer Signature Suite” that guests seek out by name
    • Collaborate on limited-edition furniture and décor collections exclusive to your hotel
    • Co-branded partnerships that drive press, influencers, and word-of-mouth buzz

3. Graphic Rebranding & Visual Identity

Luxury is in the details—especially the visual ones.

  • Logo refreshes, refined typography, and color palettes that mirror the interior tone
  • Custom design for signage, menus, in-room touchpoints, and digital branding
  • Website design that converts browsers into booked guests

4. Guest Experience Enhancements

From scent to sculpture, we design moments that become memories:

  • Signature fragrance development to create emotional recall
  • Curated art and sculpture programs featuring local or notable artists
  • High-touch in-room amenities that feel deeply personal—not mass produced

“The best hotel experiences don’t shout luxury. They whisper presence.”
— Rachel Blindauer

Design That Performs: Maximizing ROI in Boutique Hospitality

An investment in great design is not aesthetic—it’s strategic.

  • Higher ADR (Average Daily Rate): Well-designed rooms command premium pricing
  • Brand Awareness: Beautiful spaces generate press, influencer content, and social buzz
  • Guest Retention: A coherent, curated experience builds loyalty and drives repeat visits
  • Differentiation in a Saturated Market: Guests remember how your hotel felt—not just how it looked

From the Designer

“In my work across the U.S., I’ve found that design becomes most magnetic when it reflects both place and intention. Whether I’m developing a project in Sarasota or a rooftop spa in St. Louis, the goal is always to design not just for luxury, but for loyalty.”

Let’s Elevate Hospitality—Together

Looking for a luxury boutique hotel interior designer in St. Louis or beyond? At Rachel Blindauer, we specialize in creating immersive, brand-aligned hotel interiors that captivate guests and elevate ROI. From full-service hotel renovations to branded signature suites and sensory guest experiences, we help boutique properties stand apart with design that feels effortless, curated, and unforgettable.

Whether you’re launching a new concept, rebranding a hidden gem, or ready to elevate your guest experience, we bring clarity, creativity, and quiet authority to every space we design.

To learn more about how strategic design and branding can transform your property, download our complimentary PDF: Designing Iconic Hospitality. 

Start with a conversation. Let’s explore what your space could become.

About Rachel Blindauer

Rachel Blindauer is an award-winning interior and product designer known for crafting spaces that feel as good as they look. With over 15 years of experience, she has designed more than 1,000 products for national retailers like Williams-Sonoma and led acclaimed residential and commercial design projects across the U.S.—from Nantucket to Sarasota. Based in St. Louis, her studio brings elevated interiors, branding fluency, and sensory storytelling to a growing portfolio of hospitality, residential, and development clients.

Designing Iconic Hospitality

Download our Complimentary PDF

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Small Space Interior Design: Best Tips to Make Any Room Look Bigger

Small Space Interior Design: Best Tips to Make Any Room Look Bigger

by | Mar 15, 2025 | Interior Design

Decorating a small space can be both challenging and rewarding. With the right strategies, you can create an inviting and functional environment without feeling cramped. Here, we’re sharing some of the best interior design tips to maximize your limited space effectively and beautifully.

Use Mirrors to Create the Illusion of Space

Mirrors not only add decorative elements but also reflect light and give the illusion of more depth. Strategically placing mirrors can make a narrow room appear wider or a short space feel longer.

A large wall mirror at the end of a narrow hallway or a mirrored backsplash in a small kitchen can trick the eye into perceiving more space than there actually is. By reflecting both light and scenery, mirrors expand the horizons of the home, enhancing the illusion of roominess even in the most modest of apartments.

Embrace Multi-Functional Furniture

Choosing furniture that can double as storage or serve multiple purposes is key in small spaces. Think of ottomans with hidden storage or sofa beds that provide extra sleeping quarters for guests.

A well-chosen piece of multi-functional furniture can be a game changer. Consider Murphy beds which fold away to free up floor space or a dining table that can be extended when needed but remains compact when not in use. These pieces help maintain a sense of spaciousness without compromising on utility.

Optimize Vertical Space

Utilizing wall-mounted shelves and cabinets can free up floor space and make your room feel larger. This approach also opens opportunities for displaying art or keeping essentials within reach.

Don’t underestimate the power of vertical space. By installing floating shelves or high-reaching bookcases, you not only get extra storage but also draw the eye upward, making the room appear taller. This could be especially effective in compact kitchens where small space design ideas make the most of wall areas for storage.

Choose a Cohesive Color Palette

Light colors can make a space feel larger and more open. Opt for a cohesive color scheme to create a fluid look throughout the space, minimizing visual clutter and enhancing the sense of spaciousness.

A monochromatic scheme in a small room can stretch space visually. Incorporating different tones of a single color, like soft whites or gentle blues, can unify the area’s look and contribute to a serene environment. Ashley Childers suggests using muted tones with pops of color to avoid overwhelming tight areas.

Prioritize Lighting

Effective lighting can transform a small area, making it feel inviting and airy. Layered lighting setups with bright overhead lights and softer accent lights will add warmth and dimension to your space.

Consider using a mix of lighting sources such as floor lamps, ceiling fixtures, and task lights to achieve a balanced and adaptable ambiance. Installing sconces or pendants can also save space, as they don’t consume floor area yet provide targeted lighting where necessary. Nick Olsen used clever lighting in tight spaces to create delightful and lively rooms.

Finding the Perfect Balance in Small Space Design

Successfully designing a small space is all about smart planning and creative thinking. By focusing on multipurpose furniture, clever storage solutions, and a cohesive color palette, you can transform your compact area into a stylish and practical haven.

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Spring Color Palette Ideas: Best Paint Colors, Moodboards, and Design Tips

Spring Color Palette Ideas: Best Paint Colors, Moodboards, and Design Tips

by | Mar 13, 2025 | Interior Design

Spring isn’t just a season—it’s a sensibility. A lightness, a lift, a turning outward. In color theory, Spring types are warm, clear, and bright. Their palettes feel effervescent—bringing the clarity of a daffodil or the promise of a cherry blossom into a space that lives, breathes, and uplifts.

Spring interiors aren’t defined by pastels—they’re defined by energy. Warm light. Crisp edges. And just enough softness to keep it graceful.

I’ve worked with Spring palettes everywhere from breezy bungalows in Florida to refined pied-à-terres in San Francisco. What unites them isn’t geography—it’s the feeling they create: forward-looking, joyful, and just a touch undone.

What Is the Spring Color Palette?

The Spring palette includes warm, clear colors with an undertone of optimism. Think peach, butter yellow, celadon green, fresh white, clear coral, and pale robin’s egg blue. Unlike the dusky tones of Autumn or Summer, Spring tones feel sunlit and translucent.

These are the hues of blooming branches, café au lait, morning light, and woven grass. In a well-designed home, they don’t feel precious—they feel personal.

Core Spring Colors:

  • Buttery Cream
  • Celadon Green
  • Pale Apricot
  • Robin’s Egg Blue
  • Coral Pink
  • Warm White
  • Soft Marigold

“Spring palettes don’t imitate nature. They revive it—room by room.”

Unlocking Your Seasonal Palatte for Style & Space

How to Know If You’re a Spring

Are You a Spring?

  • You look best in clear, warm tones (like peach, coral, mint)
  • You gravitate toward movement and lightness in design
  • You love vintage that feels edited—not cluttered
  • Your spaces reflect joy more than polish

Why Spring Colors Work in Interior Design

Spring palettes make spaces feel alive. They’re especially powerful in:

  • Entryways that need a bright welcome
  • Kitchens with natural light and wood tones
  • Kids’ spaces that grow with elegance
  • Sunrooms and dining areas designed to lift mood

In a recent Sarasota kitchen, I used Benjamin Moore’s Simply White on the walls, paired with painted cabinetry in Sherwin-Williams Peach Fuzz and antique brass hardware. The effect? Uplifting without being sweet. Bright without glare.

Best Paint Colors for a Spring Color Palette

Tested and refined across projects in various lighting conditions:

For Coastal Light (Sarasota, FL)

  • Benjamin Moore Simply White – clean, not stark
  • Sherwin-Williams Peach Fuzz – a clear, friendly peach
  • Farrow & Ball Teresa’s Green – soft green-blue with warmth

For Diffused Light (San Francisco, CA)

  • Little Greene Blush – a gentle pink that’s never babyish
  • Benjamin Moore Acadia White – warm without yellowing
  • Portola Paints Sea Salt – clear and natural without chalkiness

For Seasonal Contrast (Nantucket, MA)

  • C2 Limonata – a refined soft yellow
  • Farrow & Ball Pink Ground – sophisticated, not sugary
  • Sherwin-Williams Topsail – a crisp robin’s egg blue

Pair these with rattan, handwoven textiles, unlacquered brass, or ceramic tile for tactile contrast.

Spring Color Pallate

Layering: The Spring Edit

Spring colors shine when layered with lightness. To build depth:

  • Layer materials like linen, washed cotton, raffia, and cane
  • Use painted woods (whitewashed, not dark)
  • Mix old and new—heirloom meets handmade

Nothing should match perfectly. Spring lives in the mix.

Spring Moodboard Pairings

Sarasota Spring
Paint: Simply White + Teresa’s Green
Materials: Cane, linen, white oak
Anchor: Oversized botanical in pale green

San Francisco Spring
Paint: Blush + Acadia White
Materials: Matte ceramic tile, tumbled brass
Anchor: Woven pendant over tulip table

Nantucket Spring
Paint: Topsail + Pink Ground
Materials: Whitewashed maple, vintage linen
Anchor: Abstract pastel art with coastal framing

Wear It, Live It

If your best colors are soft corals, celadon, and cream—your interiors should echo that. Spring types benefit from surroundings that mirror their lightness.

Pair your palette with natural textures, crisp white denim, botanical prints, and sun-washed tones.

Download the Seasonal Color Palette Guide or book a 2-Hour Design Consultation to translate your seasonal palette into a space that breathes.

Spring Color Pallate

FAQ: Spring Color Palette in Interiors

What are spring color palette tones?
Warm, clear, sunlit shades like peach, celadon, cream, and coral.

Where do spring palettes work best?
Kitchens, entryways, nurseries, and sunrooms—or anywhere you want energy without chaos.

Do spring colors look too pastel in real life?
Not if they’re grounded with natural materials and contrast. Use texture and shape.

What undertones should I avoid as a Spring?
Cool grays and muddy taupes. Stick with warm whites and clear brights.

Ready to Refresh Your Space with Color?

Book a 2-Hour Design Consultation and let’s bring clarity, charm, and cohesion to your space—rooted in your personal color season.

About Rachel Blindauer
Rachel Blindauer is an award-winning interior and product designer known for crafting spaces that feel as good as they look. From boutique homes to coastal retreats, her work blends joyful restraint with timeless detail.

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Interior Decorator St. Louis: Refined, Personal, Elevated

Interior Decorator St. Louis: Refined, Personal, Elevated

by | Feb 27, 2025 | Interior Design

Interior Decorator St. Louis: Refined, Personal, Elevated

Creating spaces that feel as good as they look—with the expertise of a nationally recognized designer rooted in St. Louis.

Why Interior Decorating in St. Louis Requires More Than Good Taste

A well-designed home isn’t just beautiful—it functions better, calms the mind, and becomes a true extension of your identity. And while Pinterest boards and furniture stores can offer inspiration, achieving a space that feels effortless takes more than guesswork. It takes vision, cohesion, and the eye of a professional.

For homeowners in St. Louis—from the elegant enclaves of Ladue and Frontenac to the modern builds in Town and Country—Rachel Blindauer offers more than just decorating. She brings 15+ years of design leadership, 1,000+ custom furnishings, and a refined approach that transforms homes into sanctuaries.

Interior Decorator vs. Interior Designer: What’s the Difference?

Interior decorators elevate the look and feel of a space—furnishings, lighting, paint, textiles, and art—without changing its structure. Interior designers may also consult on layouts, renovations, and architectural decisions. Rachel Blindauer brings credentials in both, blending her 7 years of design education with 15 years of real-world expertise.

Whether you’re searching for residential interior design services or a simple interior design consultation St. Louis clients trust, Rachel offers a service level tailored to your needs—not just your walls.

EichlerColorPopKitchenMasterBedroom

What Sets Rachel Apart as a Luxury Interior Decorator Near You

Tailored Vision
Rachel’s approach is never one-size-fits-all. Each room is designed for how you actually live—and want to feel—in your space.

Trade-Only Access
From bespoke upholstery to museum-grade lighting, Rachel sources from premium vendors not available to the general public.

End-to-End Ease
Renovating? Refreshing? Rachel handles all the details—from space planning to final styling—so you can enjoy the transformation, not manage it.

A Track Record of Results
Ranked Top 20 Design Firms in San Francisco and Top 12 Interior Designers on Instagram, Rachel now brings her refined vision to homes across Missouri and Florida.

SophisticatedBlueLivingRoom

Signature Elements of Rachel Blindauer Interiors

  • Thoughtful Space Planning: Maximizing flow and function without clutter.

  • Timeless Meets Current: A balance of enduring classics with design-forward updates.

  • Curated Furnishings: Every piece tells a story—from heirloom-worthy to highly livable.

  • Color with Intent: Tailored palettes based on emotional impact and lighting conditions.

  • Layered Lighting Design: Function and beauty, day to night.

“We don’t just decorate. We distill the noise, define what matters, and build spaces around that clarity.” — Rachel Blindauer

Top Reasons to Hire a Professional Interior Decorator in St. Louis

  • Maximize the value of your St. Louis home
  • Avoid costly decorating mistakes
  • Access exclusive, trade-only furnishings
  • Create cohesive interiors tailored to your lifestyle
  • Save time with expert project management

Serving St. Louis with Design That Lives Well

Rachel Blindauer offers full-service interior decorating and design in:

Clayton • Ladue • Town and Country • Frontenac • St. Albans • Chesterfield
With virtual consultations available nationwide.

Whether you’re modernizing a historic home or starting fresh in a new build, Rachel brings a rare combination of artistry and strategic thinking to every project.

Begin with Clarity

Your home deserves more than quick fixes. Begin with a 2-hour design consultation in St. Louis—virtual or in-person—and walk away with actionable insights, styling direction, and a clear next step toward a space you never want to leave.

2 Hour Interior Design Consultation

Frequently Asked Questions

What’s the difference between an interior designer and decorator?
A decorator focuses on the visual—furniture, lighting, colors—while a designer can also address layout and renovation decisions. Rachel Blindauer blends both for a cohesive, expert-led experience.

Do you work with existing furniture or only start fresh?
Both. Rachel can elevate what you have or curate a full design from the ground up—based on your vision, lifestyle, and budget.

Can I book a virtual design consultation if I’m not in Missouri?
Yes. Rachel offers 2-hour virtual consultations for clients nationwide, bringing her refined design sensibility to any home, wherever you are.

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Designing for Life’s Transitions: Adapting Your Space to Your Evolving Needs

Designing for Life’s Transitions: Adapting Your Space to Your Evolving Needs

by | Feb 22, 2025 | Interior Design

As our lives evolve, so do our needs and the ways we interact with our homes. A well-designed space should be as dynamic as the people who live in it—adapting effortlessly to life’s changes, whether it’s a growing family, a career shift, or the desire to age in place gracefully. If your home no longer supports your lifestyle, an interior design consultation with Rachel Blindauer can help you transform your space into one that enhances both function and beauty.

The Power of Intentional Design

Many homeowners find themselves outgrowing their spaces—not in terms of square footage, but in functionality. The playroom that once housed a toddler’s toys may need to become a stylish study. A formal dining room that sees little use could be reimagined as a vibrant entertainment lounge. Rather than simply filling a home with furniture, intentional design ensures every room serves a purpose that aligns with your life.

Designing for Life’s Transitions

Life brings inevitable transitions, and your home should evolve with them. Here are a few ways thoughtful interior design can support these changes:

1. Growing Families

Nurseries become children’s bedrooms, and eventually, those bedrooms might need to accommodate a teenager’s study space. Thoughtful storage solutions, adaptable furniture, and a cohesive design approach ensure that each phase of life is met with ease.

2. Remote Work & Career Shifts

With more people working from home than ever, having a dedicated, inspiring workspace is essential. Whether you need a private office or a multifunctional area that balances work and home life, strategic interior design can enhance productivity and creativity.

3. Aging in Place

For those planning to stay in their homes long-term, design choices should consider both aesthetics and accessibility. Subtle yet impactful updates—like better lighting, bathroom bars, no threshold showers, wider doorways, and supportive furniture—can make a home both beautiful and functional for years to come.

4. Entertaining & Hosting

As social dynamics shift, so does the need for gathering spaces. Whether you’re downsizing but still love to entertain or transitioning into a more family-oriented lifestyle, rethinking your layout, seating arrangements, and lighting can create a seamless flow for guests.

Why Work with Rachel Blindauer?

An expert interior designer doesn’t just decorate a space—they craft an experience. Rachel Blindauer takes the time to understand your unique lifestyle, aspirations, and functional needs, ensuring your home supports you at every stage of life. Through a personalized interior design consultation, she creates bespoke solutions that reflect your personality while optimizing every inch of your home.

Are you ready to make your home work for you—not just today, but for years to come? Schedule an interior design consultation with Rachel Blindauer and begin the journey toward a home that evolves with you.

Contact Rachel today to discuss your vision and take the first step toward a space that truly supports your lifestyle.

2 Hour Interior Design Virtual or In Person Consultation

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THE PIECES RACHEL RETURNS TO, AGAIN AND AGAIN

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Designing the Perfect Nursery: Expert Insights from Rachel Blindauer

Designing the Perfect Nursery: Expert Insights from Rachel Blindauer

by | Feb 16, 2025 | Interior Design

Designing a nursery is about more than just aesthetics—it’s about creating a purposeful, adaptable space that supports your growing family. At Rachel Blindauer Interior Design, we approach nursery design with a deep understanding of how to blend beauty with functionality, ensuring every detail serves a meaningful purpose. Here are insights from Rachel Blindauer on crafting a nursery that reflects a thoughtful, elevated approach to interior design.
Kids Room

Designing with Vision and Longevity in Mind

A well-designed nursery anticipates future needs. Rachel Blindauer emphasizes the importance of selecting pieces that evolve with your child. “A nursery should feel personal and serene today while being adaptable for tomorrow,” she explains.

Rachel also encourages a cohesive design narrative. Whether it’s a tailored, modern aesthetic or a timeless approach, every nursery should reflect the broader design language of your home. This attention to detail ensures your nursery doesn’t feel like an isolated space but rather a natural extension of your living environment.

Safety Meets Sophisticated Furniture

Safety is always at the forefront of Rachel Blindauer’s nursery designs, but never at the expense of style. She integrates low-VOC paints, internally protected outlets and organic textiles that provide peace of mind without sacrificing elegance. “I always recommend anchoring furniture and using products that meet the highest safety standards with children,” says Blindauer. For a beautifully designed yet practical changing station, she suggests the Kilmer Dresser by Worlds Away, which blends luxurious design with functional storage and ample surface space. Pictured Color Box by Montana Mobler, creates alot of color pop storage.

Custom Storage Solutions Tailored to Your Lifestyle

Storage in a nursery must be both accessible and adaptable. Rachel Blindauer specializes in custom millwork that fits seamlessly into any room size while anticipating the ever-changing needs of a growing family. “Built-in cabinetry not only elevates the room’s aesthetic but also provides practical storage that grows with your child,” she notes. For clients seeking versatile solutions, she often recommends the Elfa Custom Closet System to keep essentials organized while allowing for future adjustments.

Infusing Personal Narratives

Rachel Blindauer believes that the most memorable nurseries tell a story. Whether incorporating heirloom pieces, bespoke artwork, or custom-designed furniture, she ensures each nursery is as unique as the family it serves. “A personalized nursery speaks to the heart of your home,” she says. For one client, Rachel commissioned a hand-painted mural inspired by family travels—a piece that will hold sentimental value for years to come.

Mastering the Layout for Maximum Functionality

An expertly designed nursery places every element with intention. Rachel Blindauer’s spatial planning expertise ensures that every piece—from the crib placement to the reading nook—enhances daily routines. “I prioritize a practical layout that supports ease of movement and functionality,” she explains. For late-night feedings, she often recommends the Babyletto Kiwi Swivel Glider Recliner, a sleek and ergonomic option that combines comfort with a modern silhouette and built-in USB charging capabilities.

For parents seeking an alternative to traditional cribs, Rachel suggests incorporating a Montessori-style bed. This low-to-the-ground design fosters independence and encourages safe exploration, aligning with her philosophy of creating environments that grow with the child.

Kids Room

The Value of Expert Guidance

Designing a nursery is about more than just aesthetics—it’s about creating a purposeful, adaptable space that supports your growing family. Working with an expert elevates the experience and outcome. Rachel Blindauer brings a meticulous eye and a wealth of experience to every nursery project. Her ability to balance elegance with everyday practicality ensures that clients receive a space that is not only visually stunning but also perfectly suited to your lifestyle.

Rachel Blindauer designs with the vision of longevity, prioritizing safety without compromising style, incorporating custom storage solutions tailored to the family’s lifestyle, infusing personal narratives into the nursery design, mastering the layout for maximum functionality, and value. If you are seeking a bespoke nursery design in St. Louis, MO, or surrounding areas like Ladue, Clayton, Frontenac, and Town and Country, Rachel Blindauer offers unparalleled expertise to bring your space to life.

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