This commercial design concept for Kumho Tires was designed to showcase its products and performance at a trade show. I developed this design with Exhibitgroup Giltspur. The design consists of vertical metal poles in the front and back of the booth, which create a space for selected variants of the tires to be displayed. A terrain inspired sloping platform provides space for two vehicles to be exhibited, allowing customers to understand the effectiveness of the tires on various surfaces. Kumho tires branding on the wall acts as a backdrop for the displays while branding wrapped around a column attracts the attention of customers to the counter. Screens and display boards overhead provide space for the brand to communicate with visitors, with overhead lighting highlighting the products.